Creating the website structure (tree)
- This is the process of designing a logical and efficient layout of the pages of a website so that users can easily find the information they need.
- We create a clear hierarchy of pages on the website.
- We structure the site so that each user can move quickly from general information to a specific product or service page. This reduces the number of page views before a purchase or contact is made, resulting in higher conversion rates.
Optimizing the user journey for a good user experience
- We use data from analytics tools such as Google Analytics to identify which pages users visit, how long they spend and where they leave the site most often to create a good user experience.
- We create an intuitive navigation that helps users to easily find information, products or services without having to navigate too many pages to their destination.
- We make sure that key actions are easily accessible, such as the purchase buttons, contact forms or account logins.
Unique design and selection of color palettes and fonts for the brand
- We create a design that conveys the brand’s values, goals and audience preferences. We take into account your field of activity and the competitive environment to create a distinctive style.
- We choose colors that match the brand’s vibe and identity and create an emotional connection with consumers.
- We create a design that is not only visually appealing, but also functional, making it easy for users to navigate by placing CTA buttons in clear and convenient locations.
Design for all devices, especially mobile phones, for a comfortable browsing experience for customers
- We create designs that adapt to different device screens. We use flexible layouts, images and text elements that maintain structure on both small mobile and large computer screens.
- We make sure navigation is comfortable and intuitive, e.g. buttons and menus on different devices are easy to access.
- We look through the prism of the user when designing a website for other devices, looking at the user’s intuitive actions and desires.
